حقيبتك الأفضل عربيا في تطوير المحتوي التدريبي
حقيبتك الشريك الأول لك فى تطوير المحتوى التدريبي فى الوطن العربي.

مميزات الحقيبة

مذكرة المتدرب

دليل المدرب

الأنشطة

نسخة العرض

فيديوهات

الملف التعريفي

تحديث سنة 2023

Training bag: Public relations campaign cycle (planning to implementation)

Training bag: Public relations campaign cycle (planning to implementation)

مراجعة

English - العربية

ر.س500.00

مميزات الحقيبة

مذكرة المتدرب

دليل المدرب

الأنشطة

نسخة العرض

فيديوهات

الملف التعريفي

Training bag: Public relations campaign cycle (planning to implementation)

It is a training bag that will help you understand and understand the best approaches to pr planning and management, and learn about the mechanism of contributing to the success of the company or organization by enhancing its reputation and improving its network of relationships with companies and other institutions.  

Detailed objectives of the training bag

  • Describe pr functions in a changing environment.
  • Planning and organizing a public relations program by learning about the main tasks of the public relations profession.
  • Practice basic communication skills necessary to perform public relations responsibilities.
  • Determine the role of public relations in supporting the image and reputation of the institution.
  • Show a deeper understanding of the foundations of effective communication with the public within and outside the organization.

A detailed overview of a training bag: Public relations campaign cycle (planning to implementation)

Because man is social in nature, it is important to build a relationship between the company and the outside world and to know the types of public relations. To increase the number of companies and the desire of companies to expand through the opening of other branches of the company companies are in need to increase the number of followers using different types of public relations. Therefore, there was a need to build strong relationships between companies and the outside public through the establishment of a specialized department in the company, the public relations department. It is the most appropriate way to stay positive in the minds of customers. Public relations are strategies of activities and relationships that a company or organization undertakes in order to achieve a specific goal of reaching the public.

The training bag provides you with some important information that a PR specialist needs. As:

What are the PR objectives?

The mission of the PUBLIC Relations Department is to build a strong public relations for the company with followers to achieve the company's objectives, including: Develop a business strategy between your organization and customers. Developing a strategy means developing plans and methods that achieve a specific goal of interaction between customers and the company. Communication between the organization and other institutions The objectives of the company's external relations-building strategies do not require that the relationship between customers and the company be only, Because it is also important for companies to build effective strategies to strengthen and build their relationship with other companies in line with the company's field. • Use appropriate means of communication for the company and its customers To stay in touch with customers and introduce them to the company. • Communication between all sections of the company To determine the appropriate objectives and accordingly determine the appropriate management decisions of the company to implement them. • Convey a positive image of the organization to customers. • Increase the company's chances of obtaining the most suitable highly skilled employees of the company, by attracting them to it with different strategies. • Building relationships between employees and the company Participation in administrative decisions and plans • Follow all media and media and find out all the company news on it and make sure that all the news circulating about the organization is correct, and correct the wrong news from them. • Share customers' opinions • To clarify to the public the extent of the company's interest in customers and their opinions The aim of all PR strategies is to connect the organization with the public properly and introduce them to the organization.

Target groups

The PUBLIC RELATIONS CAMPAIGN COURSE (PLANNING TO IMPLEMENTATION) IS A TRAINING PORTFOLIO FOR: Employees, administrators and anyone interested in studying the field of public relations.

™IMAS

ضمن مفاهيم تصميم الأنظمة المنهجية في التدريب، تأتي مصفوفة IMAS كأداة من أدوات صناعة التدريب المعاصرة، والتي تتعامل مع آلية تجميع عناصر الحقيبة التدريبية في شكل متكامل ومتماسك لضمان توافق هذه العناصر مع تحقيق أهداف التدريب ورفع كفاءة الأداء مشارك ومدرب ومنظم. إنه يمكّن المطور من تطوير سيناريو تدريب احترافي مدروس جيدًا وإدارة وقت الجلسة التدريبية. يمكن للجلسة معالجة أي موضوع.

المؤسسة العامة للتدريب التقني والمهني

صممت منهجية خاصة بالجودة الداخلية في الوحدات التدريبية التابعة لها، حيث تشمل على خمسة معايير رئيسية، تتضمن الإدارة والقيادة، والمدربين، والخدمات المقدمة للمتدربين، والمناهج، وبيئة التدريب، وذلك بهدف تطوير جودة التدريب المقدم في المنشآت التدريبية لمواكبة حاجة سوق العمل المحلي.

™ISID

يعد أول برنامج من نوعه في تقييم وتصنيف الحقائب التدريبية ويهدف إلى أن يكون مرجعاً مهماً للشركات والمؤسسات لضمان جودة التدريب المقدم لكوادرها من أجل تطوير الأداء وتطويره وتحسينه. إن جعل هذه المعايير دولية ليس فقط لأنها منتشرة في أكثر من قارة واحدة ومئات البلدان والمنظمات، ولكن أيضًا لأنها متوافقة مع العديد. تقنيات أسترالية ويابانية وكندية وأمريكية.

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