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كيفية خلق الابتكار
الكتاب الوحيد الذي ستحتاج إليه عن الابتكار
قادة الفكر
ساهموا
60+
صفحات المحتويات
450+
جاهزة للاستخدام الأدوات والنماذج
50+
النسخة الرقمية في غضون بضع نقرات
Trusted by global companies
90% من مشاريع الابتكار والنمو تفشل لأنها لا تلبي احتياجات العملاء، وتفتقد الإعداد الصحيح، وتفتقر إلى نهج نهائي متماسك
امنع الفشل من خلال الكتاب الوحيد عن الابتكار الذي يسد جميع الصوامع ويتبع نهجًا مثبتًا خطوة بخطوة مع جميع الأدوات التي ستحتاج إليها على الإطلاق!
وهذا بالضبط ما نقدمه في هذا الكتاب، من خلال:
01. أفضل الممارسات والاستراتيجيات التي أثبتت جدواها
أكثر من 60 مساهمًا
أكثر من 500 عام من الخبرة الجماعية
أكثر من 10 مليار خبرة في المحفظة
02. إنشاء الإعداد الصحيح لتعظيم النتائج
فهم السياق الخاص بك، وتصميم الإعداد المناسب، و
وضع الأساس للابتكار الناجح
03. إطار عمل UNITE للابتكار
نهج end2end الذي يسد جميع الصوامع
أول إطار عمل كامل لنموذج الأعمال
دليل لملء الفجوة سيئة السمعة في تنفيذ الإستراتيجية
04. ممارسات النمو الأسي الرئيسية
اتبع خارطة طريق مجربة وقابلة للتطوير بدءًا من قدرات الأعمال وحتى تنفيذ نموذج التشغيل.
05. الأدوات واللوحات الجاهزة للاستخدام
تم تضمين أكثر من 50 أداة جاهزة للاستخدام في ورش العمل الخاصة بك، بما في ذلك الأسئلة التوجيهية والتعليقات الأساسية
نسخة رقمية في مسألة من عدد قليل من النقرات
90% of Innovation And Growth Projects Fail because They do not meet customer needs, miss the right setup and lack a cohesive end2end approach
Prevent failure with the only book on Innovation that bridges all the silos and a proven step-by-step approach with all the tools you are ever going to need!
And this exactly what we offer in this book, through:
01. The provenly best Practices and Strategies
60+ contributors
500+ years of collective exprience
10+ billion portfolio experience
02. Creating the right Setup to maximize Results
Understand your context, design the right setup &
lay the foundation for successful innovation
03. The UNITE Innovation Framework
An end2end approach bridging all the silos
The first full fledged Business Model Framework
A guide to fill the infamous strategy-execution gap
04. Key Exponential Growth Practises
Follow a proven scalable roadmap from business capabilities to operating model implementation.
05. Ready-to-use Tools & Canvases
Included 50+ tools, ready to be used in your workshops, including guiding questions and background comments
Digital copy in a matter
of few clicks
لماذا لا تقوم بمعاينة سريعة؟
نسخة رقمية في مسألة من عدد قليل من النقرات
جدول المحتويات
Meet the largest library of innovation and digital transformation tools on the internet
Plus the “First Full-Fledged Business model framework connecting all the dots”
a word from the main author Stefan F. Dieffenbacher
I believe the purpose of all life is to evolve. For me personally it means to develop people and organizations. This is what this book is all about.
Let’s UNITE and create a world worth living in!
Let’s UNITE and create a world worth living in!
25+
years
of experience
of experience
100M+
portfolio
management
management
9+
start-ups founded & invested in
1.000+
workshops & keynotes delivered globally
Led large scale projects with multi-million-$ impact for:
BMW, BNP Paribas, Deutsche Telekom, Epson, Etihad Etisalat, Hubert Burda Media, IBM, Jaguar, Linde, Mobily, 02, Pfizer, Sapient, Sky, VNG, Vodafone, et al.
تعرف على المؤلف الرئيسي
اسم الشخص
المؤسس والرئيس التنفيذي لشركة
قاد ستيفان بعضًا من أكبر مشاريع الابتكار والتحول حول العالم. إنه قائد فكري مرغوب فيه في صناعة الابتكار والتحول الرقمي ويتمتع بخبرة تزيد عن 20 عامًا في هذا المجال. لقد قاد برامج رقمية كبرى لأكبر 10 شركات عالمية في جميع القطاعات تقريبًا، ووضع إستراتيجيات وتنفيذ واختراق النمو للمشاريع الرقمية مع أكبر الحالات التجارية التي تتجاوز 100 مليون يورو.
قاد ستيفان بعضًا من أكبر مشاريع الابتكار والتحول حول العالم. إنه قائد فكري مرغوب فيه في صناعة الابتكار والتحول الرقمي ويتمتع بخبرة تزيد عن 20 عامًا في هذا المجال. لقد قاد برامج رقمية كبرى لأكبر 10 شركات عالمية في جميع القطاعات تقريبًا، ووضع إستراتيجيات وتنفيذ واختراق النمو للمشاريع الرقمية مع أكبر الحالات التجارية التي تتجاوز 100 مليون يورو.
تعرف على أكبر مكتبة من أدوات الابتكار والتحول الرقمي على الإنترنت
بالإضافة إلى “أول إطار عمل كامل لنموذج الأعمال الذي يربط جميع النقاط”
كلمة من المؤلف الرئيسي اسم الموالف
أعتقد أن الهدف من كل الحياة هو التطور. بالنسبة لي شخصيًا، هذا يعني تطوير الأشخاص والمنظمات. هذا هو ما يدور حوله هذا الكتاب.
دعونا نتحد ونخلق عالماً يستحق العيش فيه!
دعونا نتحد ونخلق عالماً يستحق العيش فيه!
25+
سنين
من الخبرة
من الخبرة
100M+
مَلَفّ
إدارة
إدارة
9+
الشركات الناشئة تأسست &
استثمر في
1.000+
ورش العمل والكلمات الرئيسية
تسليمها على مستوى العالم
قاد مشاريع واسعة النطاق ذات تأثير بملايين الدولارات من أجل:
BMW, BNP Paribas, Deutsche Telekom, Epson, Etihad Etisalat, Hubert Burda Media, IBM, Jaguar, Linde, Mobily, 02, Pfizer, Sapient, Sky, VNG, Vodafone, et al.
When should you read this book ?
I want to…
Understand Innovation & Transformation across all silos
This book bridges all silos, all topics, all domains. It provides an end2end understanding. It helps both corporates and start-ups find their footing to grow and scale.
What will this book help you achieve?
- Build the right context
- Create blue oceans
- Design innovation that matters
I want to…
Lead initiatives to success
Understand what should happen end2end. Based on this book, you will be able to develop the right setup, leadership, culture, portfolio and ultimately drive success across your initiative(s).
What will this book help you achieve?
- Grow your leadership in the digital arena
- Assess strategic moves effectively
- Build the right portfolio
I want to…
Leverage the right methods in the right ways
We share with you the single best way to typically apply. And we back it up with all the methods, tools, frameworks and approaches you are going to need to innovate and transform.
What will this book help you achieve?
- The right methods available for your work
- Fill the strategy-execution gap
- Do the right thing at the right time
This book will blow your mind. Finally we
have an end2end guide on innovation and digital transformation that walks the talk. With all the tools we need to get our work done.
Claus Schmid
Head of Marketing
If you as a corporate want to beat a start-
up, you have to be aware of your strategic assets and capabilities so you know which weapons you require to beat the market!
Dr. Jürgen Aschenbrenner
Head of Innovation Portfolio
With the help of the Digitalization Building
Blocks, you can easily understand which components are mandatory for successful digitalization.
Tamas Grünzweig
Head of Engineering at Big Tech
When should you read this book ?
I want to…
Understand Innovation & Transformation across all silos
This book bridges all silos, all topics, all domains. It provides an end2end understanding. It helps both corporates and start-ups find their footing to grow and scale.
What will this book help you achieve?
- Build the right context
- Create blue oceans
- Design innovation that matters
This book will blow your mind. Finally we
have an end2end guide on innovation and digital transformation that walks the talk. With all the tools we need to get our work done.
Claus Schmid
Head of Marketing
I want to…
Lead initiatives to success
Understand what should happen end2end. Based on this book, you will be able to develop the right setup, leadership, culture, portfolio and ultimately drive success across your initiative(s).
What will this book help you achieve?
- Grow your leadership in the digital arena
- Assess strategic moves effectively
- Build the right portfolio
If you as a corporate want to beat a start-
up, you have to be aware of your strategic assets and capabilities so you know which weapons you require to beat the market!
Dr. Jürgen Aschenbrenner
Head of Innovation Portfolio
I want to…
Leverage the right methods in the right ways
We share with you the single best way to typically apply. And we back it up with all the methods, tools, frameworks and approaches you are going to need to innovate and transform.
What will this book help you achieve?
- The right methods available for your work
- Fill the strategy-execution gap
- Do the right thing at the right time
With the help of the Digitalization Building
Blocks, you can easily understand which components are mandatory for successful digitalization.
Tamas Grünzweig
Head of Engineering at Big Tech
What’s Inside?
Some Of The Key Growth Principles You’ll Learn Inside
Uncovering Opportunities
Most innovations fail because they do not find the right niche and target market.
In this book you will learn how to identify the important but unmet customer needs with confidence and certainty.
In this book you will learn how to identify the important but unmet customer needs with confidence and certainty.
How :
- The UNITE Jobs To Be Done customer promise canvas
- The UNITE Value Proposition Canvas
- The UNITE Business Model Environment Canvas
Chapter
3
Laying the Foundation for Innovation
Creating the prerequisites for success
Chapter
4
The UNITE Innovation Framework
How organizations can create innovation in a target-oriented way, leverage their strengths, create blue oceans and overcome luck
Chapter
9
Putting it into Practice
How to kickstart an innovation or transformation initiative in a large organization
Successfully creating
Innovation
You’re ready to innovate your business, but where to start?
We break down all of the key pieces: from identifying the innovation area, to achieving Solution/Market fit, testing and growth hacking, and much, much more!
We break down all of the key pieces: from identifying the innovation area, to achieving Solution/Market fit, testing and growth hacking, and much, much more!
How :
- The UNITE Innovation Approach
- The Growth Hacking Process
- The UNITE Problem-Solution Fit
Chapter
3
Laying the Foundation for Innovation
Creating the prerequisites for success
Chapter
4
The UNITE Innovation Framework
How organizations can create innovation in a target-oriented way, leverage their strengths, create blue oceans and overcome luck
Chapter
7
Business Model Innovation
Taming the beast
Lead Culture Change
Culture is arguably the #1 reason why most innovation and transformation efforts fail.
We invite you to systematically understand, design, challenge and rethink your organization’s culture. And we support you with all the tools to make Culture actionable.
We invite you to systematically understand, design, challenge and rethink your organization’s culture. And we support you with all the tools to make Culture actionable.
How
- The Culture Canvas
- The Visible and Invisible Dimensions of Culture in Organizations
- The UNITE Paradigm Shift in Leadership
Chapter
5
Organization & Governance
Designing an environment where your innovation ambitions can bloom
Chapter
6
Unlocking Culture
“Culture eats strategy for breakfast”
Design winning Business Models
Business Models Innovation is the most underexploited way of driving innovations.
Supported by the UNITE Business Model Framework, you’ll learn about Value-, Business- and Operating Model management, and how to drive exponential growth.
Supported by the UNITE Business Model Framework, you’ll learn about Value-, Business- and Operating Model management, and how to drive exponential growth.
How :
- The UNITE Business Model Framework
- The UNITE Exponential Growth Canvas
- The UNITE Operating Model Canvas
Chapter
7
Business Model Innovation
Taming the beast
Chapter
9
Putting it into Practice
How to kickstart an innovation or transformation initiative in a large organization
From Whiteboard to Reality
Every good business starts with a plan and a solid strategy.
Uncover the critical elements of innovation strategy from identifying opportunities to the core innovation approach all the way down to portfolio management. And most importantly: understand how to overcome the infamous strategy-execution gap.
Uncover the critical elements of innovation strategy from identifying opportunities to the core innovation approach all the way down to portfolio management. And most importantly: understand how to overcome the infamous strategy-execution gap.
How :
- The UNITE Strategy-Execution Framework
- The UNITE Assessment of Strategic Moves
- The Jobs-To-Be-Done Job Journey Navigator
Chapter
4
The UNITE Innovation Framework
How organizations can create innovation in a target-oriented way, leverage their strengths, create blue oceans and overcome luck
Chapter
5
Organization & Governance
Designing an environment where your innovation ambitions can bloom
Chapter
9
Putting it into Practice
How to kickstart an innovation or transformation initiative in a large organization
Succeeding with Your Digital Transformation
To successfully drive transformation, you need to understand the what, where and how.
Supported by the UNITE models, you will follow a proven roadmap to success from business capabilities to operating model implementation.
Supported by the UNITE models, you will follow a proven roadmap to success from business capabilities to operating model implementation.
How
- The UNITE Assessment of Possible Strategic Moves
- The UNITE Strategic Option Matrix
- The 8-Step Process for Leading Change
Chapter
7
Business Model Innovation
Taming the beast
Chapter
8
Leading a Digital Transformation
A renewed understanding of digital transformation
Our Co-Authors
Innovation requires a mindset that enables us to cope with a complex and chaotic environment. To navigate a rapidly changing and uncertain future, we need to overcome outdated assumptions and practices that hinder the dynamic and necessary evolution of work and life.
Innovation requires a mindset that enables us to cope with a complex and chaotic environment. To navigate a rapidly changing and uncertain future, we need to overcome outdated assumptions and practices that hinder the dynamic and necessary evolution of work and life.
Innovation requires a mindset that enables us to cope with a complex and chaotic environment. To navigate a rapidly changing and uncertain future, we need to overcome outdated assumptions and practices that hinder the dynamic and necessary evolution of work and life.
Our Key Contributors
Tara Dankel
Itinerant Philosopher,
Wordsmith
Sabine Pleva
Germany’s Miss Brand &
Communication Strategy
Martin König
Organizational
Transformation Coach
Martin Permantier
Author, Executive Advisor &
Founder of Short Cuts
Helge Tennø
Passionate customer fanatic
& global CX leader
Zhao Wang
Corporate Technology
Architect & Systems thinker
Karim Farris
Motion Designer,
Illustrator and Art Director
Simon Thiel
Executive Copywriter
What’s Inside?
Some Of The Key Growth Principles You’ll Learn Inside
Uncovering Opportunities
Most innovations fail because they do not find the right niche and target market.
In this book you will learn how to identify the important but unmet customer needs with confidence and certainty.
In this book you will learn how to identify the important but unmet customer needs with confidence and certainty.
How :
- The UNITE Jobs To Be Done customer promise canvas
- The UNITE Value Proposition Canvas
- The UNITE Business Model Environment Canvas
Chapter
3
Chapter
4
Chapter
9
Successfully creating
Innovation
You’re ready to innovate your business, but where to start?
We break down all of the key pieces: from identifying the innovation area, to achieving Solution/Market fit, testing and growth hacking, and much, much more!
We break down all of the key pieces: from identifying the innovation area, to achieving Solution/Market fit, testing and growth hacking, and much, much more!
How :
- The UNITE Innovation Approach
- The Growth Hacking Process
- The UNITE Problem-Solution Fit
Chapter
3
Chapter
4
Chapter
7
Lead Culture Change
Culture is arguably the #1 reason why most innovation and transformation efforts fail.
We invite you to systematically understand, design, challenge and rethink your organization’s culture. And we support you with all the tools to make Culture actionable.
We invite you to systematically understand, design, challenge and rethink your organization’s culture. And we support you with all the tools to make Culture actionable.
How
- The Culture Canvas
- The Visible and Invisible Dimensions of Culture in Organizations
- The UNITE Paradigm Shift in Leadership
Chapter
5
Chapter
6
Design winning Business Models
Business Models Innovation is the most underexploited way of driving innovations.
Supported by the UNITE Business Model Framework, you’ll learn about Value-, Business- and Operating Model management, and how to drive exponential growth.
Supported by the UNITE Business Model Framework, you’ll learn about Value-, Business- and Operating Model management, and how to drive exponential growth.
How :
- The UNITE Business Model Framework
- The UNITE Exponential Growth Canvas
- The UNITE Operating Model Canvas
Chapter
7
Chapter
9
From Whiteboard to Reality
Every good business starts with a plan and a solid strategy.
Uncover the critical elements of innovation strategy from identifying opportunities to the core innovation approach all the way down to portfolio management. And most importantly: understand how to overcome the infamous strategy-execution gap.
Uncover the critical elements of innovation strategy from identifying opportunities to the core innovation approach all the way down to portfolio management. And most importantly: understand how to overcome the infamous strategy-execution gap.
How :
- The UNITE Strategy-Execution Framework
- The UNITE Assessment of Strategic Moves
- The Jobs-To-Be-Done Job Journey Navigator
Chapter
4
Chapter
5
Chapter
9
Succeeding with Your Digital Transformation
To successfully drive transformation, you need to understand the what, where and how.
Supported by the UNITE models, you will follow a proven roadmap to success from business capabilities to operating model implementation.
Supported by the UNITE models, you will follow a proven roadmap to success from business capabilities to operating model implementation.
How
- The UNITE Assessment of Possible Strategic Moves
- The UNITE Strategic Option Matrix
- The 8-Step Process for Leading Change
Chapter
7
Chapter
8
Order Your Copy Now
and Get Instant Access to our 50+ models!
Instant e-mail delivery
Downloadable models
FAQ
If you want to get a
holistic
and
end2end understanding
of innovation and digital transformation, then this
book is for you.
This book
is thus
an excellent choice for innovation and digital transformation leaders,
start
–
ups, C
–
level executives and generally anybody passionate about innovation and digitalization. The
book is on purpose written in a highly visual and straightforward way and is easy
to
read through.
We created the
UNITE framework
(
in short for
„
Understanding and Navigating Innovation & Transformation
in Enterprises
“
) to work for everyone, providing a comprehensive innovation guide, that encompasses all
business domains, and spans the entire lifecycle of an initiative. Simply put, the
UNITE approach
will show
you
what to use, how to use it and how everything fits together
—
addressing the most critical challenges
of innovators everywhere
You can download the book both
as an :
-
- ePub format (for any mobile phone or tablet), eReader (such as Kindle) and as a
- PDF – both single – page and double – page view
How to Create
Innovation
is the first holistic and end2end book on innovation. We thus do not focus on one
specific aspect of innovation, but rather present the most
comprehensive overview of the best ways to
create innovation
and
digital transformation.
- 450+ pages of content
- Immediate access to 50+ models
- PDF & eReader version
This book has been written by 60+ contributors and industry thought leaders from all over the world. In
addition, we at Digital Leadership have delivered
dozens of projects and programs since 2010
for globally
leading organizations and start
–
ups. We have delivered numerous success stories
–
ask us if you are
interested
! We may not be able to share all the details due to confidentiality reasons.
Digital:
If you order a digital copy of the book, you will receive it immediately.
Physical: Our printer has promised us delivery of the books by latest 12 of October, so – depending on your shipping address – you can expect the book a few days after
Physical: Our printer has promised us delivery of the books by latest 12 of October, so – depending on your shipping address – you can expect the book a few days after
