We now live in an era of e-marketing and we can no longer ignore these huge marketing forces through which we can make huge profits.

to understand the power and effectiveness of e-marketing , Then the importance of online marketing. Look at your personal life and ask yourself how much the Internet has become a part of my life?

Of course, This doesn’t just apply to you, The Internet has become an essential element of our lives and is used by most of the world with great greed.

Apply the basic marketing rule: “The market where your potential customers are located,” There is no better or more effective place to make marketing efforts directly from the Internet.

Whether you are an employer and seeking to expand your business through these powers, Or you’re an ambitious young man seeking to learn the art and sciences of e-marketing for better career opportunities, or to profit from the Internet, This article is written. Just for you.

In this article, you’ll find that I have provided you with links to other topics in the winners covering some aspects of the e-marketing world.

I highly recommend reading these topics, of course, If you want to know more about this wonderful world. The world of digital marketing.

What is e-marketing?

E-marketing is: English language E-marketing, which means using all electronic things, especially the Internet, to achieve the desired impact on the marketing process, may be the results required here: brand promotion, increased sales, direct profits, promotion of products or services, and acquisition of site visitors or an online store.

E-marketing also means using the Internet to reach potential or target customers in order to achieve the highest level of sales and therefore the highest level of profit.

It should be noted here that the concept of online marketing or online marketing is almost synonymous with the concept of e-marketing as the Internet is the key element of e-marketing.

But it is important to understand that the concept of e-marketing is larger and more comprehensive than the concept of network marketing, From an academic and accurate perspective.

E-marketing includes online marketing, SMS marketing, And smart marketing, And so on.

Of course, The most important thing in online marketing is online marketing, That is what we will talk about today.

He has seen the field of e-marketing, Although it’s a relatively new area, tremendous growth and development over the past few years, It is an ever-evolving area that always brings something new.

Online marketing is not just a branch of public marketing, It represents the essence of the technological age in which we now live, So it’s no wonder you’ll find that e-marketing has contributed significantly to the development and formation of internet marketing. The general concept of marketing.

In fact there are millions or even tens of millions of projects and marketing is a network marketing of course these projects rely on internet technology and serve internet users first.

This includes all websites, In addition to online stores that provide internet users with an easy way to buy what they want.

Of course, Many field projects also rely heavily primarily on electronic marketing to market their products or services.

The importance of e-marketing

In this part we will discuss some great reasons why e-marketing is important to every employer, Of course, the same reasons why thousands of people learn e-marketing for good jobs.

1. E-marketing is the best way to reach potential customers

Take a deep breath and try to imagine how many Internet users there are right now, If you only believe in statistics, You just have to look around and see how your friends, family and colleagues use the Internet.

According to statistics, The number of global Internet users in April 2020 was about 4.57 billion, More than half of the world’s population uses the Internet every day.

Imagine being able to reach half the world’s population and provide your product or service to them. I am sorry Don’t imagine. What is required here is learning, It’s possible.

Of course, You may not need to reach all these people, However, e-marketing will enable you to market on your own terms.

2. Competitors will use e-marketing

The Internet is an opportunity for your company to reach as many potential customers as possible.

Whether you take advantage of this opportunity or not, Your competitors do, Or at least smarter than them, By abandoning e-marketing, You lose a very important competitive advantage.

This idea doesn’t need proof. I’m sure you know more entrepreneurs who use the Internet for marketing, Even the young man who soon owns a small candy store has a Facebook page to promote his store.

3. The potential customer assumes that everything is connected to the Internet

When your potential customers want to buy your product or service, They’re going to look at the Internet, And if you don’t exist, They’re going to ignore you completely, Or they won’t think of you at all.

To understand this, All you have to do is take a look at your Google search history, I think you’ll find you’re looking using the following phrases:

Restaurant menu….
The doctor’s phone number.
The best rose shop in the city…
Shop address…

Of course, Restaurants, doctors, flower shops and online stores here have a better chance of winning over the customers they’re looking for. Don’t you agree with me?

4. Online marketing helps you open new markets

Online marketing does not recognize time and space constraints, Then you can create a new market and get more new potential customers.

apply the same ideas that we discussed at the previous point, And I assume you are the owner of a flower shop in an area of New Cairo, And I assume you’re famous in your area. What if I’m staying nearby? Regional search for florists, Your official store site shows. Isn’t this a market opportunity?

Note: Here I try to prove the effectiveness of the concept of e-marketing through simple examples, But in fact, the impact that can be achieved through e-marketing exceeds everyone’s expectations.

5. E-marketing provides an effective way to communicate directly with customers

Using the tools provided by e-marketing, You can talk to potential customers as if they were face to face, This will allow you to gain new ideas, suggestions and solutions to your product or service problems.

also, Your customers will feel confident and belong to your brand because they see it in front of them as someone they are familiar with who they communicate with constantly.

Let’s take our simple example from the past. If this lover who is looking for a good florist contacts you via WhatsApp (via button on the official website), You answer all his questions and tell him you’re serving flowers.

After buying it, I contacted him and asked him:

Does your pet like our roses? Will you let us call you next birthday to remind you of him and make another bouquet of flowers for that?

6. E-marketing provides unparalleled targeting capabilities

Due to the data and information available about each Internet user, Based on your marketing channels , You can reach the right customers at the right time, It is really a great advantage for the Internet on other marketing methods.

For example If you create a Facebook ad for the same flower shop we’re talking about, You can place your ad in front of people who meet the following specifications:

Between the ages of 20 and 30.
They’re living in Cairo.
Fall in love.
You have visited the official website of your florist over the past three months.

7. Online marketing is the cheapest price ever

This mostly stems from the previous point, Which is targeting, And with online marketing, You only pay for people who really target your business.

You’ll pay based on the results you want, Starting with just realizing the existence of your product, Until the closure of a complete sale.

For example In the example of our previous campaign, You can set your ad budget at only 100 Egyptian pounds a day, Your campaign can only run for three days. That wouldn’t be great.

Note: In order to take advantage of this feature, You have to be a professional electronic marketer, There are thousands of people who pay for losing their online advertising campaigns.

8. Network marketing provides high-resolution analytical data

Using digital analytics tools available in e-marketing, You can get all the information and data you need to improve your products and services.

For example You can see how many people interacted with your ad, And the number of people who visited your website through this ad, You can create different ad models and analyze their respective results to achieve the best possible results and the best ad results.