The concept of comprehensive quality management

Referred to as management Overall quality in short comprehensive quality management, which is defined as the performance of management and staff with advantages at the same time, with the aim of achieving quality and added value to meet the expectations of employees. Consumers and make them happy, this management is used in both industry and service institutions, The Uk Quality Organization (BQA) was the first to define the concept of comprehensive quality management as a management method that enables the organization to achieve its project objectives, meet the needs of consumers and define it as a philosophy and management practice to achieve the effectiveness of the organization’s objectives by utilizing the available human and material resources. This is an ongoing process of managing long-term improvement and employees share success with the aim of achieving customer satisfaction and loyalty.

The importance of comprehensive quality management

Quality is one of the most important ways to compete with the organization and prove its strength and excellence in order to attract as many customers and consumers as possible and find successful ways to seek to provide them with high quality services and products, including:

Increased market share and revenue: Comprehensive quality management enables any organization to provide unique products and services, Thus enabling the organization to achieve increased demand, Thus, revenues and market share increased.
Reduce costs: Research has been carried out on the impact of quality on cost. Avoid it if the product is of good quality, Thus reducing costs, Comprehensive quality management helps reduce product mismatches, This increases the company’s profits.
Improving customer and consumer satisfaction: The ultimate goal of comprehensive quality management is to satisfy the customer and provide a product that meets his wishes and expectations. her client and gain new clients.
Quality has an impact on competitive strategy: Quality is an important factor in the success of an organization. The higher the quality of the product in the market, Demand has increased. Production and the agency must achieve this so that it can sell and earn as much of the market as possible.
Continuous improvement: Comprehensive quality management seeks to satisfy and attract customers and consumers to an organization, This requires organizations to be more efficient and responsive. provides opportunities for research and development, It encourages creativity and distinguishes itself from competitors.
Reduce inventory: By understanding consumer demand, and production correctly, Delivery through suppliers in a timely manner.
Increase staff satisfaction and empowerment: Comprehensive quality management improves business by eliminating unnecessary processes and stages and avoiding wasting employee time, Thus, the productivity of the staff member and a sense of belonging to the collective work of the organization increased.

Comprehensive quality management indicators

Comprehensive quality management is linked to several measures, the most important of which are:

Profitability: The concept of profitability in overall quality management goes beyond financial profit in the concept of the market, Including competition in understanding and meeting the needs of customers, and keep existing customers while attracting new customers, This approach increases the organization’s opportunities and can maintain sustainable growth in the long run.
Product defects: Comprehensive quality management seeks to provide flawless products and services through continuous improvement, control and measurement, Which makes the customer’s requirements the company’s goal by understanding exactly what the customer wants, Then manufacturing and delivering what he wants. the organization you’re seeking to achieve.

Stages of the application of comprehensive quality management

The application of comprehensive quality management has gone through several phases Among them:

Creating a new organizational culture for an organization: Guiding the behaviour of individuals and groups within the organization through basic rules including informal principles, beliefs and values, It is a process that requires a great deal of effort to create a regulatory environment and its staff using a new culture adapted to the concept of comprehensive quality management.
Strategic planning for overall quality: Develop a strategic plan for the overall quality of the organization by setting the long-term goals of the organization as a whole and the steps needed to achieve those goals. Institutions and threats they face, avoid and take advantage of any opportunities available.
Creating the organizational structure: Compatibility with overall quality management, Replacing the vertical organizational structure with the horizontal organizational structure, and change methods, procedures and processes, and build experienced teams, and the reconfiguration and distribution of power and responsibility, and empowering staff in the organization, Provide all the necessary resources, means and qualified staff to implement overall quality.
Implementation and implementation: Employees and managers are involved in the success of this phase, Comprehensive quality management is achieved through the implementation of the strategic plan.
Censorship: This phase is continuously and simultaneously linked to the implementation and implementation phases, It controls the implementation of the overall quality strategic plan and uses different quantitative and statistical methods and tools to ensure that the objectives are achieved.