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Graphic design, graphic design or graphic design is a creative approach implemented by a designer or group of designers at the customer’s request, in collaboration with a group of producers (printers, programmers, directors, etc.) in order to deliver a specific message (or message set) to the target audience. Graphic design refers to many technical and professional disciplines that focus on visual communication and presentation. Different ways to create and integrate symbols, images, or words are used to create visual representations of ideas and information. Graphic designers can use techniques such as calligraphy, visual arts and page layout to achieve the end result. This type of graphic design often refers to both the process of creating a connection (design) and the product (design).

Magazines, advertisements and packaging products are used in the art of graphic design. For example A range of products may include a logo or other artwork, And a structured text, And some absolute design elements, Such as the shapes and colors that make up the product in one piece. Installation is one of the most important features of graphic design, especially when using pre-prepared materials or various elements.

Definition of Graphic design

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“Graphic design is based on the application of a set of principles and the work of a set of elements to create a work of art of visual communication based on still images, in the form of printing or displaying on a 2D surface.”

Graphic design date

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Although the history of graphic design as a relatively new system, However, graphic-like activities have continued throughout human history: from the Caves of Lascos, to the Trajan column in Rome, to illuminated medieval manuscripts, To Ginza Light. impressive in this long history and the recent prosperity of communications emerged in the 20th and 21st centuries, Sometimes we find differences in advertising, Graphic design and fine arts. However, They all share the same elements, theories, principles, practices, language and sometimes the same donors or clients. The ultimate goal of advertising art is to sell goods and services. We also found that the essence of graphic design is “organizing information, shaping ideas, and adding an atmosphere of expression and a sense of artistic realities that document human experience.”

Print appearance

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During the Tang Dynasty (618-906) from the 4th to 7th centuries AD, The wooden blocks were cut for printing on textiles and were later used to reproduce Buddhist scriptures. Buddhist scriptures (I am Emperor !!!!!!) were also printed in 868, Which is the oldest known printed book to date. From the eleventh century during the Song Dynasty (960-1279), The production of longer books and manuscripts using animated letters made it possible for books to be produced on a large scale. Sometime around 1450, John Gothenburg Press has published books widely in Europe. The book’s design [[Aldus Manutias}] contributed to the development of the book’s structure and this will be the basis for the design of Western publications. This age of graphic design is called humanity or obsolescence.

The emergence of the design industry

In the late 19th century, There was a movement to separate graphic design from fine arts in Europe, Especially in England, Beit Mondrian is also known as the father of graphic design. He’s a really great artist, With the unique use of networks that inspired the modern network systems used in today’s advertising, And print and design sites.

In 1849, Henry Cole became one of the leading agents in British design education by promoting the importance of design to the government through his design and manufacturing magazine. He organized the exhibition to celebrate modern industrial technology and Victorian design.

From 1891 to 1896, William Morris Kilmscott Press has published a number of books that are among the most important works in graphic design during the arts and crafts movement. It also offers a very profitable business by writing selected books and selling them to the wealthy at a higher price. Morris has proven that there is a graphic design market that alone helps separate design from other fine arts. The work at Kelmscott House is also historic. The importance of this historical feature in explaining the physical impact of graphic design clichés in the 19th century. It also affected Morris’s work related to publishing, Besides other works in the private publishing movement, Directly linked to modern art, he is indirectly responsible for the development of graphic design in the early 20th century.

Design in the 20th century

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It is difficult to confirm the origin of the term “graphic design”. The book is attributed to British designer and academic Richard Giwitt, But another source believes that he is William Addison Duegens, American book designer in the early 20th century

Jean Skischild codifyed the principles of modern printing in his 1928 book New Printing. He later denied that the philosophy he had presented in this book was fascist, But it was still very impressive. photographers who walked the paths of Skechchild and Bauhaus, Like Herbert Beyer Lassell and Moholy Nagy, Elle Leszky is seen as a father. design Graphic as we know it today. They are pioneers in production technology and have chosen equipment that has been in use throughout the 20th century. In the following years, The modern style of graphic design has been widely accepted and applied. [5] After World War II, the U.S. economy was in dire need of graphic design, Mainly used for advertising and packaging. Immigrants from the German Bauhaus School of Design in 1937 also brought a “radical production” to Chicago; One of the biggest names in mid-century design is frutiger’s face designer, Adrian Frutiger University; Paul Rand applied Bauhaus principles to the design of public advertisements and banners from the late 1930s until his death in 1996, Which helped create a unique U.S. approach to European behaviors while he was one of the pioneers of the graphic design group Cooperative Identity, Finally Joseph Müller Brockman, who designed posters depicting violence, But it is still simple and similar between the 1950s and 1960s.


Graphic design is used in all visual designs such as road signs, technical charts, office information design and even user manuals. Design can also help sell a product or idea through effective visual communication. They can be applied to corporate card products and elements such as logos, colors, packaging and text. These things are collectively known as brands, as the brand has become very important in many services provided by fee designers, and knowledge, They are often used interchangeably.

Textbooks are designed in a way that offers topics such as geography, science and mathematics. The design of these publications illustrates theory and graphs. Keep in mind a diagram showing the human body. One of the most common examples of drawings in education. This graphic design also applies to educational materials format layouts to make information easier to understand.

Graphic design is also used in entertainment industries such as decoration, scenes and visual storytelling. Other examples of design for entertainment include novels, comic books, film introductions and endings, performances and theater furniture. This is in addition to the artwork used on t-shirts and other computer-printed items for sale online.

So-called information design can be presented in innovative ways by improving the structural structure of visual information, From scientific journals to news reports, opinions and facts are often presented[.]] Graphic design can be used for both media and entertainment, Through newspapers and magazines, Blogs, television and documentaries. As web browsing appears, Experienced information designers are increasingly using interactive tools such as Adobe Flash to illustrate the context of news stories.


Graphic design projects may include the use of prefabricated images or images processed by a graphic designer to decorate and display existing text. For example News coverage begins with the work of journalists and photojournalists, It is therefore up to the graphic designer to organize the page and determine whether it needs any items. Others will add more exciting content to the page. Often, A graphic designer or art director can commission a photographer or painter to bring an original copy of the image into a magazine design layout or ad. Contemporary design practices are also linked to modern computers, Such as the use of WYSIWYG is often referred to as interaction design or multimedia design.

Visual Arts

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Design elements must be created using visual arts skills before applying any graphic elements to the design. The task of preparing these graphics (but not always) is usually the responsibility of the designer Graphic. Visual arts include works mainly visible in nature using any traditional media, Photography and even computer processing. Graphic design principles can be applied individually to each design element and to the final appearance.

You’re going to have to do it.

It includes every unique art, technique and technique for printing that may modify or arrange writing codes. Symbols (letters) were created and modified using different illustration techniques. This order is linked to the type of line chosen, font size, font length, line spacing, and character spacing.

Printing is done by visual communication designers, authors, printers, Graphic designers, arts managers and staff. Before the digital age, Printing was a profession. Digital systems have opened the door to printing for a new generation of optical designers and users.

Page design

Page design is part of thecoreof The Graphic K which deals with arranging and processing items (content) in one page. From the regular pages of handwritten books in the early Middle Ages to the complex procedures of designing modern magazines or catalogues, The appropriate page design has been in mind ever since. Long printing time. In print media, Items often include writing (text), images (images) and sometimes graphics that do not exist while printing in ink, Such as laser cutting/cutting, fine stamps or abstract inscriptions.

Interface design

Graphic designers often participate in the design of the interface, Such as web design, software design at the end of design planning, or user interaction in the interface. Graphic designers combine visual communication skills with interactive communication skills to engage users and brands online. Graphic designers work with software developers and web developers to create the look and feel of any website or software application and enhance the interactive experience of users or site visitors alike. Icon design is also an important aspect of interface design.


Printing is the process of creating a work of art by printing on paper, materials or other surfaces. In addition to pre-publications, Multiple copies of the same work can be produced, It’s called printed copies. Each piece is original and not just a copy, No other work of art has been reproduced and is therefore known from an artistic point of view called impression. On the contrary, Painting produces a unique and original work of art. Prints are created from a raw surface, Technically called the matrix. Common types of arrays include: Sheet metal, Copper or zinc are usually for engraving or clichés; It is for lithographic printing; or kirigami of linoleum, Plastic panels or silk fabrics. There are many other species listed below. In modern times, A copy of a printed work is produced, They are usually signed and numbered to form a limited edition. It can also be printed in the form of a book, Like an art book. The individual version can also be the product of one or more techniques.


Color spectrum is an area that describes how the human eye sees colors and how these colors are interpreted and organized on printers and computer screens. The retina is covered with two light-sensitive receptors called sticks and cones. Sticks are sensitive to light and not sensitive to colors. On the contrary, For the cones, Tape. They’re less sensitive to light, but they’ll pick up the color. [6]


An example of graphic design using your computer, Determines the different possibilities of the Wikimedia project code.

Some people believe that the mind is the most important tool in the design of Graphic. Regardless of technology, Graphic design requires judgment and creativity. Slide design and design require critical thinking, And based on observation, quantitatively, And analytically. If the port is just another designer (for example, Technical director, In this case, the port does not usually become designed.

In addition to making key content decisions, The offer (for example, Order, style and mediation) are equally important in design. Slide shows can be created using traditional external image tools or digital photo editing tools. Choosing the right tools to showcase each project is very important in this regard and will explain to us the project of public perception of the work.

In the mid-1980s, The emergence of office publishing programs and graphic arts has led to the emergence of a generation of designers to manually handle and create pre-executed computer images. Computer graphic design also allows designers to see the impact of planning or printing immediately, And simulate the effect of traditional media without the need for much space. However, Traditional tools such as pencils or pens are often used to develop ideas, Computers are used to finalize. As a matter of fact Designers may draw many concepts on paper as part of the creative process. Where these fees are offered to customers for initial approval, Graphic design tools and software are used before designers begin to develop the idea on your computer.

Computers are also an indispensable tool in the graphic design industry. For professional Graphic designers, Computers and their software applications are often the most effective tools in artistic creativity in traditional ways. However, Some designers such as Milton Glaser prefer to continue to make art using traditional hand tools.

New ideas can only be generated through the experience of tools and techniques. Some designers explore ideas using pen and paper to avoid sharp structures in computer lines and ready-made graphics, or filters (such as chi tools) available in any particular configuration. While other designers use a lot of teaching tools not like computers, So they use sticks and clay as a way of creativity. One of the main characteristics of graphic design is that it takes the tool away from the correct choice of images so that the designer can convey meaning.

Computer and creative process


There is some debate about whether computers enhance the creative process in graphic design. [8] Rapid computer production has enabled many designers to quickly explore multiple ideas in more detail than manual methods or paste drawings into paper, This will allow designers to complete the creative process faster. [9] However, Facing infinite options doesn’t help designers choose the best design and can lead to repetitive designs without clear results.

Graphic designers can use diagrams or so-called initial or experimental graphics to quickly [10] explore multiple or complex ideas without potential distraction from software glitches or technical difficulties to learn how to use the software. Models of natural hand-painted sizes are often used to obtain approval for the idea implementation before the designer invests time in the final design work on the computer or in pasting. You can use the same thumbnails or drafts on paper to improve your thoughts on your computer. This process is particularly useful in logo design [11], where the curve of learning software can be reduced creative thinking. Designs on a computer can be used using traditional methods to unleash the designer’s creativity when designing pages or working with images. Traditional Graphic designers use computers to get artists to transfer their own ideas (which they copied on paper) to a computer. Computer, you don’t have to teach yourself computer skills. However, since the advent of office publishing and its integration into Graphic design courses over the past 30 years, this practice has become less common.


Graphic design covers all the objectives of the creative spectrum and often overlaps. The main task of the graphic designer is to arrange visual elements in certain types of media. Key positions include graphic designer, artistic director, creative director and production artist. As for the industry, the tasks served by them may have different titles, such as Desktop Publishing Assistant or Graphic Artist, But despite the change in titles, The principles of graphic design remain the same. Responsibility can come or lead to professional skills such as illustration, Photography or interactive design.

Graphic designers send separate reports to art managers, creative directors and senior creative media managers. The more experience the designer, the more He could have designed the media better in less time, With most of the time directing other designers to their creative activities above. As brand development and identity development mechanism. also, The more experienced a Graphic designer, Their ability to interact directly with customers has increased.

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