Training bag: Skills development course for public relations and media workers

Is a training bag that will help you understand and understand the best approaches to pr planning and management,   Learn about the mechanism of contributing to the success of the company or organization by enhancing its reputation and improving its network of relations with other companies and institutions.

Detailed objectives of the training bag

• Describe pr functions in a changing environment.
• Planning and organizing a public relations program by learning about the main tasks of the public relations profession.
• Practice basic communication skills necessary to perform public relations responsibilities.
• Determine the role of public relations in supporting the image and reputation of the institution.
• Show a deeper understanding of the foundations of effective communication with the public within and outside the organization.

A detailed overview of a training bag: Skills development course for public relations and media workers

Because man is social in nature, it is important to build a relationship between the company and the outside world and to know the types of public relations. To increase the number of companies and the desire of companies to expand through the opening of other branches of the company companies are in need to increase the number of followers using different types of public relations. Therefore, there was a need to build strong relationships between companies and the outside public through the establishment of a specialized department in the company, the public relations department. It is the most appropriate way to stay positive in the minds of customers. Public relations are strategies of activities and relationships that a company or organization undertakes in order to achieve a specific goal of reaching the public.

What you will learn:

• The modern concept of public relations and its functions and objectives
• The difference between advertising, promotion, advertising and business revitalization
• Communication skills, public relations, communication levels, systems and importance in the field of public relations and media
• Types of communication (personal, The interview, The seminar, Conference)
• Mass communication and use in the field of public relations and advertising
• Public Relations Ethics
• Pr Man Specifications
• Management and behavioral skills of public relations workers
• Concept of public see
• Quantitative and descriptive ways to measure trends in public opinion and various factors affecting the formation of public opinion
• Planning public relations programs and evaluating their results
• Analysis of complaints and public reactions
• Behavioral skills and strategies (using reciprocal relationships)
• Manners of ceremony and parties, and analyze its effectiveness And the art of dealing with the masses.

The bag gives you some important information that a PR specialist needs. Such as:

What are the PR objectives?

The mission of the PUBLIC Relations Department is to build a strong public relations for the company with followers to achieve the company’s objectives, including: Develop a business strategy between your organization and customers. Developing a strategy means developing plans and methods that achieve a specific goal of interaction between customers and the company. Communication between the organization and other institutions The objectives of the company’s external relations-building strategies do not require that the relationship between customers and the company be only, Because it is also important for companies to build effective strategies to strengthen and build their relationship with other companies in line with the company’s field. • Use appropriate means of communication for the company and its customers To stay in touch with customers and introduce them to the company. • Communication between all sections of the company To determine the appropriate objectives and accordingly determine the appropriate management decisions of the company to implement them. • Convey a positive image of the organization to customers. • Increase the company’s chances of obtaining the most suitable highly skilled employees of the company, by attracting them to it with different strategies. • Building relationships between employees and the company Participation in administrative decisions and plans • Follow all media and media and find out all the company news on it and make sure that all the news circulating about the organization is correct, and correct the wrong news from them. • Share customers’ opinions • To clarify to the public the extent of the company’s interest in customers and their opinions The aim of all PR strategies is to connect the organization with the public properly and introduce them to the organization.

What are the functional functions of a PR professional?

Formulating appropriate public relations plans and strategies. • Work to improve the mental image of the institution in the public through the use of electronic and traditional channels. Participation in the management of media relations and press requests. Writing press releases, speeches and other publications. Planning and supervising events, exhibitions and conferences. Support and assistance in the implementation of promotional plans. Propose appropriate solutions in times of public relations crisis. • Facilitate and provide problem solving that meets the target audience. Preparing and equipping public opinion analysis initiatives and conducting comprehensive surveys.

Target groups

The professional public relations specialist course is a training bag for: Employees, administrators and anyone interested in studying the field of public relations.

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