Organizations always need activities and activities to reach the broad sector of their target audience with their services.
These activities take the form of events, conferences, seminars or workshops, competition courses, etc.
Special events such as conferences, exhibitions, festivals and celebrations, whether national, institutional or personal, have become one of the most important works occupying the activities of several entities between ministries, institutions and independent entities.
On the one hand, we find that many countries, including Arab countries, have become increasingly interested in hosting and organizing special events, whether heritage, sports, charitable, economic, educational, security, tourism or otherwise, in pursuit of several objectives, including economic, cultural, social, charitable, educational, media and security.
As well as at the level of organizations, the need for a deeper and professional understanding in the planning and management of events and conferences has become urgent, Senior leaders in the departments of occupied organizations may have convictions that in order for the organization to reap the benefits of these events and conferences, it must plan these events in a distinctive and effective manner.
Today, the services of organizing exhibitions and professional conferences are among the activities that have increased in demand in the modern era in response to the many events carried out by various companies, institutions and even organizations, And for different goals as well, This has led some companies to specialize in this activity specifically in response to the growing demand for it.
This was followed by the emergence of the need for teams capable of planning and implementing these events in an effective scientific manner that achieves the organization’s objectives of organizing these events and conferences.
The majority of those involved in planning, organizing and managing special events believe that the organizational success of these events depends mainly on the accumulated knowledge, organization and experience of the team.
Therefore, organizations have begun to research the sciences and systems of modern management, especially with regard to marketing and workforce management on knowledge and experience that develop the knowledge, abilities and skills of their members charged with holding exhibitions, conferences, celebrations, events, seminars and meetings and to provide them with the latest knowledge, expertise and techniques in this field through training programs by experts in the field of planning, organizing and managing events and conferences in order to save money, effort and time and raise the efficiency and effectiveness of workers in this field in order to achieve the objectives of the organizations of Organizing these events and conferences.
In this training bag we discuss the dimensions of planning for events, conferences and events, the challenges they face and how to address them.
Does organizing events and conferences need science or art?
Many community sectors need to do many events that help them reach out to the community and address specific audiences with a specific message.
It is used in this many events, including conferences and exhibitions, which are characterized by many advantages, including introducing the public to the dimensions of a particular idea or products and also contribute to the exchange of ideas and information and the development of mental abilities through brainstorming and the exchange of ideas and information as well as contribute to the formation of many distinguished relationships between attendees and the dissemination of knowledge and also help in making specific decisions towards an issue or reaching the language of understanding A common foundation through which distinct rules of communication between the people of the same specialization are established.
It depends on the success of the conference and the exhibition first determine the purpose of it and then determine the categories that should be invited to attend and determine the location and timing of the conference and may also make a specific program for the topics to be discussed during the conference and the participants in the conference will be informed of all the information required through e-mail or telephone or even through an opinion form and knowledge and study their opinion and ideas on the issues discussed and make the required amendments in Light of the results of these forms.
More advance planning and organization is often required, which includes identifying keynote speakers and audiences, when the audience will speak, who will organize the discussion and determining the time allotted for the talk, including organizing conferences and exhibitions, determining the financial fees required of participants if there is a reception at the conference or not, and whether there are specific publications to be distributed to conference participants.
In the implementation phase, which follows the planning phase of the conference or exhibition, specific timetables must be designed to complete the reservation of the conference or exhibition venue and to complete the submission of invitations with a deadline for the implementation of all these tasks and associated procedures of security, administrative and other approvals.
You should also check the requirements for the success of the conference in terms of checking the lists of names of participants, foods and drinks to be served, identifying the media that will cover the conference, publishing its events and organizing accommodation equipment for guests if needed.
After the completion of the conference or exhibition, a questionnaire will be submitted to the participants and their opinions on the events that have been discussed and other services associated with the conference will be reviewed, with questionnaire questions being answered with proposals to deal with the negatives as they exist to ensure that the various conferences and exhibitions achieve the objectives required of them.
And that the meditator in all the steps above finds the processes of organizing and managing the actuals and conferences are processes embodied in the functions of management science and management of professional projects PMP, It requires those responsible to learn renewed knowledge, skills and experience that contribute to increasing their ability to carry out events professionally with the least effort, cost, time and highest possible quality.
The professional organization of exhibitions and conferences is a thoughtful activity with a legalized scientific methodology that is now taught within the courses of public relations colleges and uses methods adopted and in accordance with international standards with an interest in the search for innovation and the design of new ideas.
The role of conferences, seminars and exhibitions in achieving the goals of the organization and society
Events, conferences and seminars are effective ways to promote the organization’s and community issues and educate the organization’s staff, customers and society, It contributes:
Providing the public with an idea of the basic dimensions of community issues such as population and environmental issues, and the woman And studying, And so on.
Training the community within and outside the organization to actively engage in policy-making, decision-making, media relations and mental capacity development.
• Come up with a common language, or a common attitude or behavior toward a specific issue And enhance the channels of communication between those interested in a cause, Their ability to convey the message to society is also improving.
Bringing different perspectives and opinions closer together and providing opportunities for mutual support and learning.
The importance of exhibitions, events and conferences in achieving the goals of organizations
The importance of events, exhibitions and conferences in general is highlighted by providing the organization with excellent opportunities to interact directly with the target audience and to present visions and ideas and provide full information clearly, which helps in direct marketing and increase the volume of sales in the event of being a consumer exhibition as well as help in increasing marketing and attracting attention in the event of a public conference, but the commodity this time is the information and its value.
Conferences and exhibitions may also help to introduce those who want to work on business owners and provide an appropriate opportunity to introduce cadres from each side and field.
The opportunity for conferences and exhibitions also helps to make deals and better understand the needs of consumers and try to meet them by providing the right products.
The exhibition or conference also includes providing distinguished exhibitors whose mission during the exhibition or conference period is to appear in the best possible way to provide all information and answer the inquiries of the attendees during breaks and breaks.
When organizers do not have the opportunity to speak directly with the audience for all of the above, exhibitions and conferences are truly the best way. For direct and effective communication between the product or service provider and between the consumer or those who wish to obtain these services
Exhibitions and conferences in this way are considered one of the most important marketing tools that can withstand continuous innovation and development in ideas, advertising and attraction to achieve the marketing objectives required of them appropriately.
Six reasons to participate in this training program:
1. Gain and document your knowledge and skills in the field of planning and managing events and conferences.
2. To keep pace with the course of modern education in the field of planning and management of events and conferences.
3. To make your own way in the field of event and conference management.
4. To achieve personal goals of development and cognitive progress.
5. To work effectively and in accordance with international standards in the field of planning and management of events and conferences.
6. To learn modern styles and trends at the hands of pioneers and professionals in the field of planning and management of events and conferences.
The importance of the event, conference and exhibition management industry
The industry of conferences, exhibitions and various events is a key element of the knowledge-based economy, As a means of developing and revitalizing many commercial, tourism, economic and professional and academic communities.
Conference activity is generally one of the most important means of communication that is effective and influential in the movement of the organization and society, This communication activity is one of the most important activities carried out by the various entities to achieve their objectives and spread their mission and objectives.
Therefore, the idea of establishing a professional and professional training program has emerged to prepare and qualify those responsible for planning and management processes for events and conferences.
What we strive at The Success Skills Foundation to achieve through this training bag
Successful planning, organization and management of events and events will ensure that their objectives are achieved.
This course outlines and details the mechanisms for organizing various types of events and events, such as meetings, conferences, celebrations, etc., and systematic planning.
At Al Najah Human Development Skills Foundation, we offer this specialized training portfolio in the field of event planning and management skills to provide participants with basic concepts of planning and management processes for events, conferences and exhibitions and train them in planning skills and effective preparation of conferences and exhibitions, In addition, participants are informed of the logistics associated with holding and managing different events in sound ways.
In this training program, we focus on providing practical workshops within a training workshop that will be a test of the planning and organization of events and conferences with the aim of developing the skills of participants and their abilities in planning, organizing and implementing large conferences, celebrations and mass events.
The program also seeks to provide participants with modern methods of managing different committees and gaining practical ways to deal with different situations and avoid common mistakes by applying some exercises and workshops.
Al Najah Human Development Skills Foundation’s efforts to develop the training portfolio
This training bag works to provide a comprehensive knowledge vision of the skills of planning, organizing and managing events and conferences, This bag is not limited to this presentation, Rather, it goes beyond providing practical applications on how to apply these skills in practice through workshops containing practical experiences from actual practices from our training and management expertise that we transfer to participants in the training program.
This experience provided by this training bag coincides with the directions of the Foundation for Success Skills for Human Development, which takes care of the synergy of the theoretical and applied aspects in the context of practical training finds a place in theoretical thinking and practice in the training room.
And in light of this trend, The skills of success look forward to providing a training bag in which participants find what they are weighing, and what they benefit from in their educational practices.
We look forward to this training bag, and other products we produce in the Foundation of Success Skills for Human Development, An entry point for a broader and in-depth dialogue leading to the creation of interactive training climates so that active learning and practical applications taking place in the training room and outside the training program are the main focus and the actors in it with motivation and high desire that, when they are treated to their organizational environment, will transform the way they practice their work and contribute actively to the administrative process, contributing to the increased efficiency and effectiveness of the participants and contributing to raising the efficiency of the organization’s productivity and achieving its objectives from the training process in accordance with the training process. Indicators measuring the scientific and codified impact of training.
At The Success Skills Foundation for Human Development, we have focused on this training bag and the tribi program in general being a fun and useful course, which is why it is a truly active training operator in which the participant learns and practices according to active learning strategies.
Knowledge units mean theoretical knowledge information that should be understood and understood by the trainer and provided to participants during the training program and then test participants and determine the level of knowledge of the participant in these units and the trainee passing the test of cognitive units by at least 70% is a prerequisite for passing the training program. The following is a presentation of these cognitive units:
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